Regulation eclipses innovation as a driver for sustainability

It is not ment to be a game of words. A recent posting in this blog suggested that innovation should be the driver for sustainability, alas a recent survey (Sustainability Reporting and Greenhouse Gas Management - Sensing Market Trends and Evolution in the US Manufacturing - Pdf) conducted by AMR Research in the US, suggests that regulatory requirements are now a more important factor driving corporate sustainability initiatives than business purposes such as attaining a competitive advantage.