Tuesday, March 09, 2010

BOP: a disruptive force to be reckoned with?

A posting from Nextbillion.net regarding the importance of emerging markets for driving disruptive innovation. "The rationale for why emerging markets are a source for disruptive innovations is simply because in order for a product or service to be successful, it has to be more affordable, easier to use, and offer more value then existing products on the market".

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