Saturday, February 27, 2010

Managing for sustainability

A paper by the Economist Intelligence Unit, based on a survey of over 200 senior executives in the areas of sustainability, corporate social responsibility and finance—as well as ten in-depth interviews with corporate executives, academics and industry experts—documents leading companies’ progress towards sustainability goals. The research examines the ways they are embedding sustainability across the enterprise; how firms are involving their supply chains in the effort; how management is measuring progress towards sustainability goals; and how companies are presenting progress to outside stakeholders.

Key findings:
  • Executives increasingly see opportunity in sustainability
  • The link between sustainability and profitability remains unclear
  • The poor business climate creates an obstacle to pursuing sustainability
  • Sustainability can lead to new strategies and improve image
  • Executives are embedding sustainability into various corporate functions
  • Only around one-half of companies report progress in sustainability

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