Two main forces are driving business leaders' embrace of all things green. First, the recognition that the risks posed to business by climate change, pressure on water supplies, and chemical and other pollution is growing. Second, companies are also seeing the potential for revenue generation in the development of new products, clean technologies, renewable fuels and other green goods and services.
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Financial Times, 3 July 2007 - A couple of decades ago, evidence of a relationship between business and the environment was limited to news stories about oil and chemical spills and a few products such as eco-light bulbs and "green" detergents that were seen as inferior to mainstream versions. Today, the landscape has been transformed.
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