Friday, March 12, 2010

Design Thinking for Social Innovation

Following a previous post on the need for thinking about BOP-focused and designed products, the Standford Social Innovation review has published this article about the importance for business, NGOs and other types of initiatives (eg. Governmental), to engage in "design thinking", i.e. incorporating constituent or consumer insights in depth and rapid prototyping, all aimed at getting beyond the assumptions that block effective solutions.

Design thinking—inherently optimistic, constructive, and experiential—addresses the needs of the people who will consume a product or service and the infrastructure that enables it. By working closely with the clients and consumers, design thinking allows high-impact solutions to bubble up from below rather than being imposed from the top

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