“We believe that the leading global companies of 2020 will be those that provide goods and services and reach new customers in ways that address the world's major challenges — including poverty, climate change, resource depletion, globalization and demographic shifts.”
This statement comes from companies themselves — among them Adidas, BP and Procter & Gamble — in their “Manifesto for tomorrow's global business”, signed by eight major businesses, members of the World Business Council for Sustainable Development (WBCSD) Tomorrow's Leaders group
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International Trade Forum, 26 September 2007 - Innovative approaches to
reduce poverty through trade are bringing business, NGOs, government and
aid agencies together in new ways.
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