Geneva, 30 July 2007 - In Mexico, low-income communities often have no convenient access to quality, affordable medicines for such common afflictions as the flu, allergies, and arthritis, due to Mexico's loose pharmaceutical regulations and poor distribution channels for generic medicines. Mi Farmacita Nacional, a fully for-profit, Mexican owned pharmacy franchise, is among the first retailers of generic medications to serve low-income communities in Mexico. This case study investigates its business environment, founding history, operational model, challenges and opportunities.
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http://www.wbcsd.org/includes/getTarget.asp?type=DocDet&id=MjU2MDU
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