Saturday, July 21, 2007

Reaching Beyond the Comfort Zone: FLT Seeks Ways of Doing Business with the Poor

I have experienced this in the company I work for. Getting a company to do business with a new clientele, the poor, is a great challenge.

Gastón Bilder

Geneva, 17 July 2007 - "The challenges presented by development and doing business with the poor may be the trickiest part of aligning sustainable development with corporate strategy simply because these subjects begin to touch on issues that are outside many business people's 'comfort zones'."

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